There is an abundance of new customers looking to hire your business, making SEO for painting companies essential if you want to take advantage of the opportunities Google provides. When someone is looking for a local painter where do they turn to when it comes time to hire? Nine times out of ten they will pull up Google on their computer or mobile device and search.
Whether or not your business is shown to them as an option has a lot to do with how strong your painting company SEO is. Local businesses that have optimized Google My Business profiles and regularly post content on their blog, along with proactively addressing additional SEO factors are going to dominate the local search results.
Those that ignore their search engine optimization don’t experience the benefit of being found online by local customers who are actively looking to make a hiring decision. Our agency specializes in SEO for painting companies, using several strategies to ensure our clients receive the maximum organic search visibility.
Being found for keywords and search phrases relevant to your location and painting services offered drives more website traffic, phone calls, and leads. This ultimately translates into more customers hiring your business and more revenue generated.
Let’s explain some of the key strategies we use to help position our painting company SEO clients on the top of Google Maps and Google Search. We feel it’s important that potential new clients understand what a successful search engine optimization campaign for a painting company involves.
Content Marketing and Link Building for Painting Companies
When we want to increase a painting company’s Google ranking for several keywords and search queries that often have potential customers behind them we will target each one with a dedicated blog post. There are several steps to target each keyword and attract qualified traffic to your website.
Keyword Research: It’s important to identify keywords to target based on both location-intent and purchase-intent. For example, a keyword like “how to paint a house” might have a large number of monthly searches, but the people typing that into Google are not necessarily located in your city nor do they show any interest in hiring a painting company.
Traffic numbers are just a vanity metric without intent and sales behind them. We identify search terms that are going to drive local traffic that is looking to hire a business. Painting company search engine optimization results start with intelligent keyword research.
Content Writing and Optimization: Once we have the target keywords identified it’s time to write content for your painting company’s blog. Each article is optimized to target one keyword. From the title, URL slug, headings, image tags, and meta description, each article is created around just one keyword. This ensures the best possible ranking position for the webpage after being published.
Link Building: Not all of your blog posts are going to rank high with just on-site optimization. Link building is a key component of all painting company SEO campaigns, and we create custom outreach campaigns to earn links that help to pass authority to the articles. Each earned link is essentially a vote of confidence, and it helps Google decipher what pieces of content are likely good recommendations for its users.
Content Promotion: Once a new blog article is published we share it with other blogs and websites during our link building efforts, but we also share it across social media and send it out to your email list. Informative and helpful blog posts are a great way to pull previous leads back in and get them engaged and interested in your services again.
Using this five-step process we can get more website traffic for painting companies, and as the SEO campaign progresses, each month we can publish additional content. This content lives on your blog indefinitely, creating a marketing asset that attracts more traffic each month.
Local SEO for Painting Companies: Google My Business Optimization
Pushing your business to the top of Google Maps is the most effective way to increase painting company leads using Google. The majority of your website leads and direct phone calls are going to originate from your Google My Business listing.
Because of the potential, our painting company search engine optimization campaigns tend to lead with local SEO designed to get your listing ranked on the top of the Maps. The majority of local customers are going to find your business this way.
The Maps section commands such a large portion of the search results and the map is impossible to scroll past. If your business is ranked on top and has a lot of great reviews you are going to see an incredible spike in traffic and leads. Over time your customers and active jobs can snowball. There are three things we do to make sure your Google My Business profile is seen by as many potential customers as possible.
Optimized Description: Auditing your listing’s contact information is important, and that can be done quickly to ensure Google is pulling accurate information. Then, we re-write your description and optimize it according to the keywords we want to rank for and the locations your painting business services. Our extensive understanding of painting company SEO enables us to make slight adjustments to your GMB listing that generates massive traffic spikes.
Painting Company Google Reviews: The local search algorithm considers Google reviews, both in terms of the total number of reviews, your average star-rating, and how frequently you receive new reviews. A local business that is constantly receiving new 5-star reviews is a good indication that they provide exceptional service.
Text SMS and Posts Enabled: Many Google My Business features can be enabled easily, yet many business owners aren’t aware that they exist. We always enable SMS, which allows potential customers to contact your business via text messaging. This is an easy way to attract more leads and you can set the messages to filter through any mobile device. Posts are another feature that allows you to post updates to your listing. This is similar to a Facebook news feed, and messages you post here automatically disappear after seven days.
Conversion Rate Optimization: How to Generate More Painting Leads
Through SEO we can generate a large amount of Google traffic for painting companies, but thousands of visitors hitting your website each month are useless unless it’s converting into leads and booked jobs.
Many painting company marketing agencies will focus solely on traffic and then wonder why the leads and customers aren’t increasing. It’s important to make sure that all pages and offers the traffic is hitting are optimized for conversion.
Each page should have one clearly defined goal, whether it’s a form submission to receive a free estimate, or if it’s a mobile page designed to drive phone calls. If the visitor is provided with too many options they are not likely to do what you want them to do.
How do we fix this? We give them one call-to-action per page and remove all other distractions. Our painting company SEO team focuses on driving traffic, but also converting that traffic. Traffic numbers look good on reports, but they don’t always directly translate to more leads and sales.
Final Thoughts
The best SEO for painting companies results are achieved when everything works together, creating a well-oiled machine that positions your Google My Business listing at the top of the Maps results and ranks your blog’s content for the keywords it’s optimized for.
SEO isn’t an overnight process and it takes time to rank at the top of the search results, but the effort required to reach the top is well worth it in terms of the amount of traffic and leads available. It can completely transform your business.
If you would like to learn more about how SEO for painting companies can contribute to exponential business growth, please contact us today for more information. We will be more than happy to explain what search engine optimization is in more detail and take a look at your current rankings, GMB listing, and website.
Together, we can help your business take advantage of the massive opportunity on Google, and grow to new heights. We would love to be your marketing partner and make you our next painting company SEO success story.
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