Would you like new customers for your painting company consistently? Facebook ads are a great way to attract local customers that are looking to hire a local painting company for a residential or commercial painting job.
Facebook ads for painting companies can be effective for lead generation, and when you can attract quality prospects they will convert to customers at a high rate. Facebook gives your painting company access to a large audience as well as extensive targeting options, allowing you to place ads in front of local consumers that have a high likelihood of being interested in your services.
Setting up Facebook ads to get new painting customers requires a deep understanding of the Facebook advertising platform, from the multiple ad formats and variations to its algorithm and the targeting options available. We have a complete and extensive understanding of the Facebook ads platform and we work exclusively with painting companies.
No other marketing agency for painting companies can come close to delivering the results we do in terms of lead quality and customer acquisition costs. Let’s explain why Facebook ads for painting companies are an online marketing strategy you should embrace and what best practices we follow to deliver the results our clients have come to expect.
Why Facebook Ads for Painting Companies Deliver Results
Facebook ads for painting companies work because we can target a very narrow segment of Facebook users in your local community, creating an audience that has a high likelihood of being interested in your company’s painting service in the immediate future.
There are broad indicators, like being married and in the 34 to 55 age demographic, which help us to market to individuals who are likely to be homeowners. Then, there are additional indicators, like those that follow home remodeling pages or pages dedicated to newlyweds.
This type of custom audience segmentation allows us to place painting company Facebook ads in front of users that will have a higher interest in the offer. Inexperienced Facebook advertisers that are unaware of how the targeting works will often just broadcast the ads to a local audience, with the majority of views coming from people with no interest in the offer.
The best Facebook ads for painting companies’ results are achieved when ad copy and creatives are designed for each specific targeting objective. For example, if we are targeting local users that engage with pages related to being newlyweds, our ad sets are going to feature several different creatives and marketing messages, all speaking directly to that newlywed audience.
If we are targeting people that like and follow home remodeling and DIY pages the message is going to be different. It might be an offer for a free estimate to help them get their DIY and remodeling projects done faster with the help of a professional painting company.
In the beginning stages of a new painting company Facebook ads campaign, we will test several large audiences and very small ones based on specific targeting options. All of this data is continuously analyzed and optimized to ensure we are generating leads that not only convert into new painting customers but also are acquired under the target acquisition cost.
Residential Painting Facebook Ads and Commercial Painting Facebook Ads
Our team specializes in both residential painting Facebook ads and commercial painting Facebook ads. The target customer for each is very different and the campaigns for each require a different strategy, but the result is consistent across the board – new customers for your painting business.
Let’s look at some of the targeting strategies used to attract both commercial and residential painting quote requests using Facebook ads.
Residential Painting Facebook Ads
As mentioned above, there are several targeting options that we can use to place your Facebook painting company ads in front of local consumers that could potentially be looking to hire a painting company.
This includes those that follow pages related to home improvement projects, DIY projects, and being newly married. We can even take the last suggestion a step further and target those that follow pages relevant to planning a wedding. A very large percentage of newly married couples soon purchase their first home and will need the services of a painting company.
Life events targeting is a highly effective strategy to pair with residential painting Facebook ads – several standard life events have a very high probability of requiring home painting shortly.
Commercial Painting Facebook Ads
Getting commercial painting leads requires many different targeting options. For this, we often find targeting users that like pages related to general contractors and commercial real estate can deliver great results.
Also, creating a custom audience consisting of users that have previously visited your website and more specifically, pages that talk about your commercial painting service, can help generate high-quality leads.
Commercial painting Facebook ads are going to tend to generate a lower volume of leads at a higher CPL (cost per lead) but with the jobs being bigger and having larger costs and margins, it proves to be a very effective channel for new customers.
Get Painting Customers Using Facebook Ads
It should be clear by now that using Facebook ads for painting leads is a great strategy that can deliver exponential growth for your business. The average small business owner doesn’t have the time required to learn how to kick-off a Facebook ads campaign or maintain it’s effectiveness over a long period.
This is where aligning with the right Facebook ads marketing partner becomes crucial. A quick search will turn up an endless amount of agencies all offering their Facebook ads management for painting companies.
There is a reason more painting companies trust us to run their Facebook ads, and that is the quality of leads we can deliver on an ongoing basis, all at a customer acquisition cost that makes the marketing channel profitable.
We can help you get painting customers using Facebook ads without you having to do anything. You continue to run your business and close the highly qualified painting leads we generate. This allows you to give 100 percent focus to the operational and labor side of the business, knowing that you are partnered with the leading painting company Facebook ads agency.
Final Thoughts
Attracting new painting customers using Facebook ads is highly effective when you understand how to create, optimize, and split-test winning campaigns. The average small business owner that launches a new ad campaign or simply boosts a post will experience dismal to no results.
There is a steep learning curve when it comes to Facebook ads, but once that hurdle is bypassed, there is no limit to how large you can grow your painting business. There is an endless supply of untapped customers awaiting your offer.
When you combine attention-grabbing photography and video content with strong CTAs and offers, the lead volume can be sped up or slowed down according to your schedule. For smaller painting companies this can help ensure that the job calendar remains fully booked, and for larger painting companies the ability to scale leads can help expansion and growth.
When we create Facebook ads for painting companies, each campaign is designed from the ground up according to the client’s specific needs. Every aspect, from the company size to the growth goals and ideal customer acquisition costs are all factored in. This enables us to create painting company Facebook ads that deliver results that lead to more customers, increased business growth, and a healthier bottom line.
If you would like to learn more about how to use Facebook ads to generate painting leads and customers, contact us now for a complimentary consultation. Our team of painting company marketing experts will answer your questions and explain how our Facebook ads management service can help your business grow to new heights.
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